Selling things online is the latest thing in town. It can be a one off way to earn some extra cash, or a small side business for you. It can even be a feature you offer in your business. But indeed, online selling comes with many benefits.
Firstly, it helps you connect to a wider, global market, as opposed to the limited community around you. Secondly, it is definitely easier than setting up your own store. It is cheaper because there is the benefit of not having to have and maintain a physical establishment, or the sales staff to cater to the customers. And even if you are selling a used product, there is the 1000 percent chance that there is someone in this big globe who is looking exactly for such a product.
So how do you get going with it?
Of course, you know how to open up an account in an online marketplace and go about with it. But what we want to discuss here are some tips for you to be good at what you are doing.
Upload true pictures
A lot of sellers online make the mistake of uploading fake pictures – and trust me, the buyers are not stupid. They can clearly differentiate between pictures you downloaded from the internet, and a picture you took from your own camera. Buyers like to see the actual pictures – however unprofessional they might be – because they provide proof that the product actually exists in the condition the seller describes it to be. So make sure you evade this mistake.
Yet another important trick is to upload as many pictures as possible, in all angles. This can help the customer with roof anchors to gain a very good understanding of the product, and increases trust.
Upload a good description
Buyers need to know the inside and out of the product they are going to purchase. Yes, they might know about the product, but they want to know what ‘you’ have to offer for them. So, for an example, if you are selling roof access ladders, you need to list all its features, including the benefits that they can provide.
This is a vital factor to consider if you are selling safety products such as height safety equipment, as customers are quite skeptical to buy them online without proper warranty.
Be responsive to inquiries
If you take a lot of time to respond to messages and inquiries, this means that the customer loses trust in you and will go for another. Always keep in mind that there are another thousand sellers out there, who are offering the same product as you are, at competitive prices. The quicker your response, the better. And also make sure that you are courteous and culturally sensitive when you respond.