Innovation goes a long way in sales development of a product. Creative packaging and alternative designs are among some of the main reasons people purchase a product, whether it is for them or to be given as a gift to their friends. What is it that makes a packaging or product appealing? Colours have been shown to have an effect on the subconscious of people’s minds. For example, red triggers an alert response from consumers and pastel colours are soothing to look at. It is also noted that companies should not just use packaging to sell their products but also their brands, making the font choice of the packaging equally as important as the colour.
All these considerations are made with the help of a packaging designer. They are the ones who possess the skills to make packaging appealing and remember able for consumers. Companies usually invest a handsome amount of money to improve both their packaging and their brand. There are too many products competing in every single category, be it food items or car accessories. The packaging’s job is to stand out among its peers or similar products in order to sell. Another factor that a designer considers when designing a package is the target market of the product. Children are more prone to emotional cues compared to adults and are more likely to be attracted to packaging that offers a tactile sensation. A lot of toy products on the shelf offers a “try me” interactive for children just for this purpose.
A successful selling product is not just all about the appeal though. The product itself has to be innovative in its own way. Given the example of an alarm clock, a quality alarm clock should be aesthetically pleasing, useful and understandable. No one wants an ugly product, thus making a product’s aesthetic a crucial selling point. The product itself must be useful in some way, an alarm clock that does not provide a snooze button is less useful than one that does, and no matter how much more beautiful it is. Lastly, the product must be understandable, meaning the consumers must immediately know how to use the product with minimum guidance. Using the principles of product design engineering, a designer takes all these requirements when designing said alarm clock and produces a design to be manufactured.
The designed product then hits the market and if it is successful, it will generate profit for the producing company and boost said company’s brand towards better recognition. Any product that does not meet the sales target will be improvised once more until reaches a high quality and meets the expectations of both the company and the consumers.